From Frustration to Innovation

Koepilot was born from a simple observation: despite all the marketing technology available, teams were still spending countless hours on repetitive tasks instead of strategic thinking.

Our founder, with over a decade of marketing experience across agencies and in-house teams, saw firsthand how marketers were drowning in execution while starving for time to develop meaningful strategies. At the same time, advancements in AI and machine learning were creating new possibilities for automation that went far beyond simple scheduling tools.

The Breakthrough

The real breakthrough came when we shifted our thinking from “How can AI assist marketers?” to “What if AI could work alongside marketers as a true digital colleague?” This led to the development of our first digital worker, Juliet.

Unlike conventional marketing automation that required constant human oversight, Juliet was designed to think and work like an experienced marketing professional—making decisions, learning from feedback, and delivering complete work products rather than just components.